Geocast’s mission is to build the world’s most comprehensive local advertising network. The company serves location-based ads across both the online and mobile channels. Geocast offers advertisers a turnkey, performance-based solution for acquiring new customers. The company serves to publishers both local display ads and advertising as an integrated part of their location based service.
In the UK Geocast has over 10,000 advertisers – ranging from small businesses to thousand-chain restaurants – all with a single goal of generating local footfall. The Geocast publisher network reaches over 30 million users per month. Partners include Ask Jeeves, Touch Local, DMGT and mobile platforms such as Layar.
Geocast intermediates between two sets of customers:
- Advertisers who want to promote locally their products and services to as many (of the right) potential customers (at the right time) as possible.
- Publishers who participate in the Geocast network because they want to generate revenue by displaying highly relevant, local ads that their users like.
Geocast ads come from both direct and indirect sources:
- Directly sourced ads originate from business owners and agencies who create and manage their ad campaigns using Geocast’s web-based ad interface
- Indirectly sourced ads come from aggregating advertisers from various existing networks:
- – Hotels & guest houses
- – Restaurants
- – Events & concerts
- – Health, beauty & spas
- – Local directories
If you have 1000 or more location-based advertisers, learn more about how Geocast can extend your reach.
Partners & Suppliers
Geocast is built on Dell hardware using Red Hat, Oracle, Tomcat and Apache. We host with Rackspace. We run Java using Spring & Hibernate. We run a few instances of WordPress as a CMS (which is what this page is written in). We use a mixture of Windows, Ubuntu and OSX. Most of our desktop computers are Dell. Google apps and Microsoft’s Small Business Server are used quite extensively.
We work with some fantastic advertising partners including TopTable, Livebookings, 5PM, Laterooms, TouchLocal, Tradedoubler, Affiliate Window, Buy.AT, Commission Junction, Silvertap, OMG and Linkshare. Spotify, LastFM and Pandora are also due a debt of grattitude.
Geocast team members have a background in financial services, ecommerce and local search. Almost all of the team has worked exclusively in the Internet space since we started our careers. To read more about us head over to Linkedin.